From Pac-12 insider and CFB writer John Canzano
Report: ESPN will be without Big Ten football and basketball
www.johncanzano.com
ESPN shut out of Big Ten? If true, great for the Pac-12
by John Canzano
The Sports Business Journal posted an interesting story on the Big Ten's media rights negotiations. John Ourand, a very good reporter, had the goods:
Barring a last-minute change of direction in the Big Ten's media rights negotiations, ESPN ill be without the conference's football and basketball games for the first time in 40 years. With Big Ten negotiations nearing an end -- I'm told agreements could be reached by the end of this week or push into next - CBS and NBC have emerged as the clear front runners to pick up Big Ten rights alongside Fox Sports.
Some rapid-fire thoughts:
- This could be a leak, designed to tweak ESPN for a few bucks. A couple of industry insiders that I communicated with wondered if the news was the Big Ten doing some public negotiating. Keep an eye on that.
- Does the Big Ten think NBC can help steer Notre Dame into its arms down the road? I wondered when I read the story. So did some others. The Big Ten would love Notre Dame in the fold. The Irish covet their independence. I took a deep dive on that on Sunday.
- NBC might want to position Notre Dame as a lead-in to the Big Ten's weekly primetime game. Or it could flip flop the two products, week to week. Doing so would give the network a consistent Saturday football schedule.
- I also wondered if the Big Ten was trying to cannibalize some of the revenue that would have potentially gone to Notre Dame in its next deal. There is only so much money to spend and every dollar that the Big Ten eats is one less for the Irish, right?
- I floated that idea to Bob Thompson, the former president of FOX Sports Networks, on Monday evening. He said, "Problem with that is Notre Dame could walk down to ESPN and get a deal done in about 10 minutes."
- Thompson also added, "If ESPN is on the outside that's very good news for the Pac-12."
- Pac-12 Commissioner George Kliavkoff told me on media day that the conference would wait to see what the Big Ten did with its deal before acting. Meaning, the Pac-12 will allow the Big Ten to set the market and see which networks are left on the outside, looking in. If ESPN is really not getting any Big Ten games, it's not just good for the Pac-12, but also the Big 12, which will need to eat, too.
- I've written a lot about a "loose partnership" between the Pac-12 and ACC. I continue to hear this is a real possibility. ESPN may lean hard into making that happen if they don't spend any money on the Big Ten.
- Imagine non-conference crossover football and basketball games between the ACC and Pac-12 on ABC/ESPN. Also, imagine conference championship week in the college football season where the ACC champion is pitted vs the Pac-12 champion in Las Vegas. No. 2 vs. No. 2? No. 3 vs. No. 3? Basically, a late-season festival, presented by ESPN?
- If ESPN's relationship with the Big Ten is indeed over, it would signal the end of a long-running partnership. Ourand pointed out in his piece that ABC started carrying Big Ten games in 1966. ESPN cut its first deal with the conference in 1982. But this era of college football appears to be the place where traditions go to die.
- USC and UCLA know what I'm talking about.
- CBS lost the SEC games in the last round of negotiations. It needs inventory in the 3:30 p.m. Eastern Time Zone window on Saturdays. So CBS makes a lot of sense as a partner for the Big Ten.
- This whole thing is being positioned by some as an ESPN vs. FOX battle. Industry experts don't see it that way. During the NFL season, does anyone see it as a FOX (NFC) vs. CBS (AFC) battle? Or do we just watch football? Thompson, the former head of FOX Sports Networks told me, "Saturdays are just gonna look like Sundays."
It's just business, folks. I'll have more as this develops.......
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The price for Notre Dame to turn its back on the Big Ten is set
How much do the Irish need to remain independent?
Notre Dame loves its independence. But we'll soon find out what that autonomy is worth when it comes to college football media rights and NBC.
The Irish have been with NBC since 1991. The current deal pays the university an average of $15 million a year. It expires in 2025. The Big Ten Conference would love to include Notre Dame as a member.
FOX's deal with the Big Ten is expected to result in distribution to conference members in the $75 million to $80 million range.
So what happens with Notre Dame and NBC?
I turned to ex-FOX Sports Networks president Bob Thompson for the answer. He's negotiated a number of big-time media rights deals with a variety of sports conferences over the years.
"They have always taken a bit less TV money than others to retain their independence," Thompson said. "As the gap widens, though, I have to think that they will have to get a significant increase to make it worthwhile to continue as an independent."
Notre Dame's current deal with NBC is backloaded. The Irish receive $22 million this year and will get $24.75 million from NBC in the final year of the deal. Notre Dame also receives $12 million-a-year in distributions from the ACC, where it's a member in all sports except football and ice hockey.
Total take in that final year of the deal: $36.75 million.
The Big Ten may covet Notre Dame and its golden brand, but as long as the Irish have access to the football playoff and a competitive pile of media rights revenue, they don't need the conference affiliation. But what does Notre Dame need in total annual distributions to justify being independent?
Thompson's estimate: $78 million in 2026.
Plus, four percent annual increases.
That's the bar the Big Ten's $1.25 billion deal with FOX is setting. If you assume the ACC distributions to rise in a way that is consistent with the market (3-4 percent annually), then NBC needs to increase its payment to a minimum of $65.7 million in 2026 to keep Notre Dame happy.
Dennis Dodd, of CBS Sports, recently reported that Notre Dame is "targeting" $75 million a year in payouts. Thompson's estimates dovetail nicely with that figure. But there's another wrinkle to consider.
Said Thompson: "Notre Dame does very well in the College Football Playoff payout area, especially considering that they don't have to share any payouts with other conference members."
The payouts for an expanded playoff are expected to increase dramatically. Navigate, a Chicago-based data and consulting firm, demonstrated that an expanded, 12-team playoff would serve as a windfall.
It modeled what a 12-team event would have distributed annually had it existed from the inception of the playoff. Notre Dame was projected to reach the playoff 30 percent of the time and receive an average annual payout of $44 million, per Navigate. Best of all, the Irish wouldn't have to split its playoff distributions like other conferences do.
Annual Payout Per Conference
| Average Annual Payout | Average Teams in Per Year |
| SEC | $407,828,676 | 3.1 |
| Big Ten | $314,267,836 | 2.4 |
| Big 12 | $282,578,497 | 1.8 |
| ACC | $280,723,512 | 1.4 |
| Pac-12 | $269,439,016 | 1.7 |
| AAC | $68,680,782 | 0.6 |
| Mountain West | $61,260,839 | 0.3 |
| MAC | $55,695,882 | 0.2 |
| Sun Belt | $53,222,568 | 0.1 |
| C-USA | $50,749,254 | 0.0 |
| Notre Dame | $44,553,138 | 0.4 |
| TOTAL | $1,889,000,000 | 12 |
Notre Dame could join the expanded Big Ten, sure. But it would have to compete with Ohio State, Penn State, Michigan and others for playoff spots. Or it could just stay independent, rake in media rights money, and have an easier path to the playoff.
I'm hoping Notre Dame turns its back on the Big Ten. Not because it couldn't compete, but because I think moving to the Big Ten would further destabilize college football.
The Irish are an interesting part of the college football ecosystem. Operating as an independent, Notre Dame helps keep the playoff door open for outsiders. Moving to the Big Ten would aid that conference in its quest to gobble up more playoff spots. (For that reason, I suspect the SEC might secretly want the Irish to stay independent as well.)
What does Thompson expect to happen?
"So as long as Notre Dame can get NBC and ACC payouts that get it in the mid-$78 million per year and they have a continued, guaranteed path to the College Football Playoff I really expect them to sit out this round of realignment," he said.
That's the number.
I"ll bet NBC and the Big Ten know it, too.
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